Objective:
Stocks & Savings, a husband-and-wife influencer team, wanted to make investing accessible and relatable to their audience.
They needed content that explained real-life investment strategies and portfolio decisions clearly and engagingly and they were looking to expand beyond Instagram to YouTube to reach a wider audience.
Delivery:
We collaborated with Stocks & Savings to create a mix of short and long form video content along with supporting social media assets.
The focus was on breaking down investment strategies and sharing real portfolio examples in a way that was understandable and engaging, while staying true to their brand voice and audience expectations.
Each piece of content was designed to educate followers, maintain viewer interest and reinforce the team’s credibility as approachable investment educators.
Outcome:
The content successfully communicated key investment principles to their followers and strengthened engagement across both Instagram and YouTube.
The YouTube relaunch complemented their existing Instagram presence and helped expand their reach, with videos currently receiving between 4,000 and 20,000 views per upload. Overall, the campaign made investing more approachable for their audience while reinforcing the Stocks & Savings brand as a trusted source for financial education.
Deliverables: Short and long form educational videos, social media content and fully edited, ready-to-publish assets.
