Objective:
The Guildford Beer Festival wanted to raise awareness, increase ticket sales and create lasting content that captured the atmosphere of the event. They needed communications consultancy in the run-up to the festival, including mailshots, social media management, paid ads, website content management and full event coverage in both photography and video.
The challenge was to create a consistent stream of engaging content that built anticipation while showcasing the scale and character of the festival.
Delivery:
We worked with the festival team to deliver a tailored communications plan covering mailshots, paid campaigns, social media activity and website content updates. Ahead of the event, we managed paid ads, social media and website content to drive ticket sales and highlight the range of local breweries involved.
During the festival we provided full photographic and video coverage, capturing everything from the variety of beers on offer to live music, atmosphere and audience experiences. Post production included both short form social edits and longer highlight reels, giving the festival content that could be used well beyond the weekend itself.
Outcome:
The campaign generated strong engagement across social media, paid ads, website and direct communications, driving ticket sales and ensuring the festival reached a wide audience across Surrey and beyond.
The professional coverage and communications support provided the festival with a lasting library of content that continues to support promotions and reinforces its reputation as one of the region’s leading beer events.
